Henry Buhl Library: Management & Marketing: MARK 104

Find Census Data

Explore Census Data (data.census.gov)
Data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau.

Company, Product, & Brand Research

Mergent Intellect This link opens in a new window
Data & information about active & inactive public and private U.S. & international companies, company & industry news.
Statista This link opens in a new window
A statistics search engine, Statista consolidates over 3 million data points on over 80,000 topics from more than 22,500 sources.
Passport GMID This link opens in a new window
Contains market research reports and company profiles. Most reports cover consumer goods and services.
Business Source Premier This link opens in a new window
Access company profiles, industry profiles, SWOT analyses and more. For private and/or start-up companies, check out the trade publications and news sources included here.

Get Help Navigating Passport GMID

Passport GMID -- Industries
Short video to help you navigate through an Industries search in Passport GMID.
Passport GMID -- Industries
Brief PowerPoint to help you navigate through an Industries search in Passport GMID.
Passport GMID -- Channels
Short video to help you navigate through a Channels search in Passport GMID.
Passport GMID -- Channels
Brief PowerPoint to help you navigate through a Channels search in Passport GMID.
Passport GMID -- Consumers
Access Passport GMID reports on Consumers in the USA in 5 easy steps

Get Help Navigating Mergent Intellect & Statista

Get Help Navigating Business Source Premier

Search Companies in Business Source Premier
Step-by-step instructions

Additional Search Tips

Also check out:

Company, Brand, & Product websites
- Many individual Brands (such as Old Spice) and Products (like Tide Pods) have their own websites.
- Their info and descriptions can help you to identify and describe the value proposition.
Annual Reports
- May mention marketing expenses and/or marketing changes made.
- Some may discuss their value proposition across products/brands.
- Check Mergent Intellect and/or the Company's website for these documents.

Calculate Market Share

Citing Sources using APA

Find Citation Help Online

APA Style Website (7th edition)
from APAstyle.org
APA Formatting and Style Guide
(from Purdue University -- OWL)

Examples for Citing Statistics, Reports, & Dossiers

Type of Source	Sample Citation
Statistics from Statista or Passport GMID	NACUBO. (2019, January 31). The 20 richest colleges in the United States in 2018, by endowment funds market value (in billion U.S. dollars) [Graph]. Statista. https://www.https://www.statista.com/statistics/221147/the-20-richest-colleges-in-the-us/
Statistics from Consumer Insights table	Statista. (2024). Purchase criteria for food by vegetarian/vegan diet [Table]. Consumer Insights Global Survey. https://www.statista.com/insights/consumer
Passport GMID & First Research reports or Statista Reports & Dossiers	Euromonitor International. (2019, June 18). Income and expenditure: The USA. Passport GMID. http://www.portal.euromonitor.com First Research. (2021, Februrary 8). Discount department stores. Mergent Intellect. https://mergent.firstresearch.com/
Statista Outlooks & Mergent Intellect company reports	Statista. (n.d.). Orange Juice - United States. Retrieved March 25, 2021, from https://www.statista.com/outlook/cmo/non-alcoholic-drinks/juices/orange-juice/united-states Mergent. (2020, October). Target Corporation. Mergent Intellect. https://www.mergentintellect.com/index.php/search/companyDetails/6961700

Note: Passport GMID does not have stable URLs available to nonsubscribers, so use the homepage for the database in your citation (http://www.portal.euromonitor.com).