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Management & Marketing

Use this guide to locate resources for studying business, including background reading, journal and newspaper articles, websites, and statistics.

Quick Access

Help Searching Mergent Intellect

Mergent Intellect

To get started, check out this video or use the Get Started with First Research Industry Reports link below.

Help Searching Business Source Premier

Business Source Premier


To locate industry information, simply follow these steps:

 

1. Locate the Browse box on the right-hand side of the screen and click Industry Profiles.

 

2. Then enter your search terms into the box and change the bullet to By Title, Subject & Description.

 

3. Click on the link to the report you wish to view, then select the correct Date

Help Searching Statista

Statista

 

To locate liquidity information, simply follow these steps:


1. Look to the top of the screen and click on the Insights link, and then Explore Company Insights.


2. Type in the name of the company and click Search.


3. Select the correct company from the results provided (if listed). 


4. Scroll through the data provided for what you need. Information such as liquidity is located near the bottom of the report.

APA Citation Info

 

Type of Source Sample Citation
Statistics from Statista or Passport GMID

NACUBO. (2019, January 31). The 20 richest colleges in the United States in 2018, by endowment funds market value (in billion U.S. dollars) [Graph]. Statista. https://www.statista.com/statistics/221147/the-20-richest-colleges-in-the-us/ 

Passport GMID Report or Statista Reports & Dossiers

Euromonitor International. (2019, June 18). Income and expenditure: The USA. Passport GMID. http://www.portal.euromonitor.com

Explore Census Data Tables

U.S. Census Bureau. (2019). United States: Income in the past 12 months (in 2019 inflation-adjusted dollars), ACS 1-year estimates subject tables [Table]. Explore Census Data. https://data.census.gov/cedsci/


Note: Passport GMID does not have stable URLs, so use the homepage for the database in your citation (http://www.portal.euromonitor.com).