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Management & Marketing

Use this guide to locate resources for studying business, including background reading, journal and newspaper articles, websites, and statistics.

Company Research Resources

Business Source Premier

To locate company or industry information, simply follow these steps:


Company Info:

1. Locate the Browse box on the right-hand side of the screen and click Company Profiles.

 

2. Type the name of the company and click Browse. Click on the Marketline report for your company, if listed.

Industry Info:

1. Locate the Browse box on the right-hand side of the screen and click Industry Profiles.

 

2. Then enter your search terms into the box and change the bullet to By Title, Subject & Description.

 

3. Click on the link to the report you wish to view, then select the correct Date. 

Statista

For an introduction, check out the video and/or screenshots below.

To locate financial information, try these steps:


1. Look to the top of the screen and click on the Insights link, and then Explore Company Insights.


2. Type in the name of the company and click Search.


3. Select the correct company from the results provided (if listed). 


4. Scroll through the data provided for what you need (if available).

Mergent Intellect

To get started, check out this video or use the Get Started with First Research Industry Reports link below.

TipIf you didn't find a company report or need more info about a company, try:

  1. Visiting the company's website.
    • You can find basic info about who the company is and what they make.
    • But, remember that this info will likely be biased.
       
  2. Keyword searching for companies, products, etc. in Business Source Premier.
    • Trade publications and/or news articles can shed light on the questions you must answer for this assignment and will be less biased than the info on a company's website.
       
  3. Searching for mentions of the company of the web outside of the company's page. 
    • Example: searching for Burton snowboard facility -site:burton.com will return results that mention my keywords, but none from burton.com.

Citing Sources using MLA

Find Citation Help Online

Examples for Citing Statistics, Reports, & Dossiers

Type of Source Sample Citation

Statistics from Statista or
Passport GMID

NACUBO. The 20 Richest Colleges in the United States in 2018, By Endowment Funds Market Value (in Billion U.S. Dollars). 31 Jan. 2019. Statista, www.statista.com/statistics/221147/the-20-richest-colleges-in-the-us/.
Passport GMID, Business Source Premier, & First
Research reports or
Statista Reports & Dossiers

Euromonitor International. Income and Expenditure: The USA, 18 June 2019. Passport GMID, www.portal.euromonitor.com.

 

First Research. Discount Department Stores, 8 Feb. 2021. Mergent Intellect, mergent.firstresearch.com/.
Statista Outlooks &
Mergent Intellect company reports

Orange Juice - United States. Statista, www.statista.com/outlook/cmo/non-alcoholic-drinks/juices/orange-juice/united-states. Accessed 25 Mar. 2021.

 

Target Corporation. Mergent Intellect, Oct. 2020, www.mergentintellect.com/index.php/search/companyDetails/6961700.

Note: Passport GMID does not have stable URLs, so use the homepage for the database in your citation (http://www.portal.euromonitor.com).