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Researching for your Elevator Pitch


Want to strengthen your pitch?

Use the tools below to gather statistics about your potential target market and learn about your competition.

Help  Need some help getting started? Just ask. We're happy to help.

Find Statistics

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More tips for locating statistics

 Tip #1: Search for organizations with a vested interest in your topic.

  • Sometimes these organizations gather the best information and stats.
  • Example: the Alzheimer's Association


 Tip #2: If you can't find a statistic, estimate!

  • For some of your topics, you may only be able to locate national, state or county statistics.
  • But, you can make estimates for Grove City based on the data you can find.
  • Example: If I am looking for the number of people in PA that suffer from asthma, I can find PA's population (12,774,000) and how many Americans have asthma (8%) to estimate a number (1,021,920).

Question mark icon                         Not sure how to estimate? Check out this infographic for an example.


For national population data, use the U.S. Census:

Researching your Competition

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Need Help?

Kim Marks
Reference/Instruction Librarian
Office: Library -- Room 205

I find that a great part of the information I have was acquired by looking something up and finding something else on the way.

- Franklin P. Adams

September 13 - 18, 2021

2:00 - 3:30 pm


10:00 - 11:30 am

2:00 - 3:30 pm


5:00 - 9:00 pm

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