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ENTR 402: Tech Commercialization Studio

Research Tools for Target Markets

Best Places to Start

Statista This link opens in a new window
A statistics search engine, Statista consolidates over 3 million data points on over 80,000 topics from more than 22,500 sources.

Explore Census Data (data.census.gov)
Data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau.

Passport GMID This link opens in a new window
A global market research database offering research reports and company profiles providing insight into industries, economies and consumers worldwide.

Tips for Locating Statistics

Tips for locating additional statistics.

Tip #1: Search for organizations with a vested interest in your topic.

Sometimes these organizations gather the best information and stats.
Example: the Alzheimer's Association

Tip #2: If you can't find a statistic, estimate!

For some of your topics, you may only be able to locate national, state or county statistics.
But, you can make estimates for Grove City based on the data you can find.
Example: If I am looking for the number of people in PA that suffer from asthma, I can find PA's population (12,774,000) and how many Americans have asthma (8%) to estimate a number (1,021,920).