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MARK 411 -- Marketing Research

APA Citation Rules

To make sure your citations are right, do a quick double check.

Author’s Name. No first names. First & middle initials only. Date. Appears second in the citation, not at the end. Capitalization. Titles are capitalized like a sentence, not like a headline. APA Citation Double Check.

Citing Sources using APA

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Examples for Citing Statistics, Reports, & Dossiers

Type of Source Sample Citation

Statistics from Statista or
Passport GMID

NACUBO. (2019, January 31). The 20 richest colleges in the United States in 2018, by endowment funds market value (in billion U.S. dollars) [Graph]. Statista. https://www.https://www.statista.com/statistics/221147/the-20-richest-colleges-in-the-us/

Passport GMID & First
Research reports or
Statista Reports & Dossiers

Euromonitor International. (2019, June 18). Income and expenditure: The USA. Passport GMID. http://www.portal.euromonitor.com

 

First Research. (2021, Februrary 8). Discount department stores. Mergent Intellect. https://mergent.firstresearch.com/

Statista Outlooks &
Mergent Intellect company reports

Statista. (n.d.). Orange Juice - United States. Retrieved March 25, 2021, from https://www.statista.com/outlook/cmo/non-alcoholic-drinks/juices/orange-juice/united-states

 

Mergent. (2020, October). Target Corporation. Mergent Intellect. https://www.mergentintellect.com/index.php/search/companyDetails/6961700

Note: Passport GMID does not have stable URLs, so use the homepage for the database in your citation (http://www.portal.euromonitor.com).