All You Need to Know about the Music BusinessAll You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its ninth edition, this latest edition leads novices and experts alike through the crucial, up-to-the-minute information on the industry's major changes in response to today's rapid technological advances and uncertain economy.
Call Number: ML 3790 .P35 2015
Climbing the Charts: What Radio Airplay Tells Us About the Diffusion of InnovationClimbing the Charts examines how songs rise, or fail to rise, up the radio airplay charts. Looking at the relationships between record labels, tastemakers, and the public, Gabriel Rossman develops a clear picture of the roles of key players and the gatekeeping mechanisms in the commercial music industry.
Call Number: Ebsco eBook
The Economics of the Popular Music IndustryThis Palgrave Pivot uses modeling from microeconomic theory and industrial organization to demonstrate how consumers and producers have responded to major changes in the music industry.
Call Number: ML 3790 .B98 2016
The Music Industry
Call Number: ML 3790 .W52 2020
Music Money and Success: the Insider's Guide to Making Money in the Music BusinessMusic, Money and Success: The Insider's Guide to Making Money in the Music Business is the industry bible and the ultimate guide to making money in the music business.
Call Number: ML 3790 .B72 2011
Networked Music Cultures: Contemporary Approaches, Emerging IssuesThis collection presents a range of essays on contemporary music distribution and consumption patterns and practices. The contributors to the collection use a variety of theoretical and methodological approaches, discussing the consequences and effects of the digital distribution of music as it is manifested in specific cultural contexts.
Call Number: ML 3916 .N37 2016
Popular Music as Promotion: Music and Branding in the Digital AgeLeslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands.
Call Number: ML 3790 .M42 2016
Rock Brands: Selling Sound in a Media Saturated CultureRock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today.
Call Number: Ebsco eBook
Selling Digital Music, Formatting CultureSelling Digital Music, Formatting Culture documents the transition of recorded music on CDs to music as digital files on computers. More than two decades after the first digital music files began circulating in online archives and playing through new software media players, we have yet to fully internalize the cultural and aesthetic consequences of these shifts. Tracing the emergence of what Jeremy Wade Morris calls the "digital music commodity," Selling Digital Music, Formatting Culture considers how a conflicted assemblage of technologies, users, and industries helped reformat popular music's meanings and uses. Through case studies of five key technologies--Winamp, metadata, Napster, iTunes, and cloud computing--this book explores how music listeners gradually came to understand computers and digital files as suitable replacements for their stereos and CD. Morris connects industrial production, popular culture, technology, and commerce in a narrative involving the aesthetics of music and computers, and the labor of producers and everyday users, as well as the value that listeners make and take from digital objects and cultural goods. Above all, Selling Digital Music, Formatting Culture is a sounding out of music's encounters with the interfaces, metadata, and algorithms of digital culture and of why the shifting form of the music commodity matters for the music and other media we love.
Call Number: ML 3790 .M618 2015
Selling Sounds: the Commercial Revolution in American MusicFrom Tin Pan Alley to grand opera, player pianos to race records, this book explores the rise of music as big business and the creation of the modern musical soundscape.
Call Number: ML 3790 .S88 2009
This Business of Music: the Definitive Guide to the Music IndustryAn authoritative reference to the legal, economic and financial aspects of the ultra-competitive music industry, this 9th edition features coverage on the legal implications of MP3, international cooperation in anti-bootlegging initiatives, the death and rebirth of Napster, secure copyright digital initiatives problems and achievements and more. It also includes an updated directory of websites for music business information and research sources.
Call Number: ML 3790 .S5 2003
Tracking the Audience: the Ratings Industry from Analog to DigitalIn Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice's history from its early beginnings up to its most recent advances.
Call Number: HE 8700.66 .U6 B895 2012
What They'll Never Tell You about the Music Business: the Myths, the Secrets, the Lies (& a Few Truths)An inside guide to the music business, this volume aims to disclose the hidden dynamics of the industry. It explores what really happens when a deal is prepared, contracts are signed and promises are made - and alerts musicians, attorneys, songwriters and anyone else interested in the business to the potent dangers lurking beneath the surface of the industry.
Call Number: ML 3790 .T44 2002
Marketing
Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell MoreDigital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.
Call Number: HF 5415.1265 .L426 2016
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, and Digital Media to Maximize MarketingTurbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.
Call Number: HF 5415.1265 .S23 2013
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications, and AdvertisingMobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies.
Call Number: HF 5415.1265 .R69 2014
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyThe benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success.
Call Number: HF 5415.1265 .S393 2013
Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search, and Social MediaPioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era.
Call Number: HF 6146 .I58 S67 2012
Record Label Marketing: How Music Companies Brand and Market Artists in the Digital EraRecord Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.
Call Number: ML 3790 .H985 2016
Social Media Strategy: Marketing and Advertising in the Consumer RevolutionSocial Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers.
Call Number: HF5415.1265 .Q46 2016
Taking down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times your Spending PowerAdvances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Call Number: HF 5415.1265 .R933 2014
Understanding Digital MarketingGain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.
Call Number: HF 5415.1265 .R9233 2021
ISBN: 9781789666038
Public Relations
Encyclopedia of Public Relations
Call Number: Ref HD 59 .E48 2013 v. 1-2
Media Relations Guidebook: Navigating the Changing Media Landscape
Call Number: Oversz HM 1221 .M43 2014
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media WorldIn Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management.