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ENTR 102 -- Technology for the Entrepreneur

Use this guide to research technologies used in entrepreneurship and business.

Get Started

Start with some background reading. While you may already know something about the topic you are researching for this class, you may not know how or why people are using it in the business world or what other keywords or terms are associated with it. 

Background reading can help you answer these questions and identify additional search terms.

 
After you have completed your background reading and developed a good list of keywords, you can move onto finding Journal and/or Newspaper Articles or locating information on the web.

Find Books

Here are a few serch terms to get you started.

Simply enter one of the terms below into the search box and change the drop-down box to Subject.


  • Web 2.0

  • Electronic commerce

  • Internet marketing

  • Target marketing

  • Interactive marketing

  • Online social networks

  • Blogs

NOTE: This is not an exhaustive list.

Want to Browse the Shelves? 
Here are some of the Relevant Call Number Ranges to Check Out:


HF 5415.126 - HF 5415.1265 - Online marketing

HF 5548.32 - Electronic commerce

HM 740-749 - Social networks

TK 5105.8884 - Telecommunications

Find Articles

Journal articles are very specific. 

  • Finding articles is easier after you have read up on your topic.


Use more than one article database. 

  • No database searches everything.
  • For thorough research, use more than one database and try different search terms.