Start with some background reading. While you may already know something about the topic you are researching for this class, you may not know how or why people are using it in the business world or what other keywords or terms are associated with it.
Background reading can help you answer these questions and identify additional search terms.
After you have completed your background reading and developed a good list of keywords, you can move onto finding Journal and/or Newspaper Articles or locating information on the web.
Search books on EBSCO Discovery
Here are a few serch terms to get you started.
Simply enter one of the terms below into the search box and change the drop-down box to Subject.
Web 2.0
Electronic commerce
Internet marketing
Target marketing
Interactive marketing
Online social networks
Blogs
NOTE: This is not an exhaustive list.
Covers all disciplines of business including marketing, management, accounting, finance, and economics, with full text of 2,300+ popular and peer-reviewed journals back to 1886.
Academic Search Complete is a comprehensive scholarly, multi-disciplinary full-text database, with more than 5,500 full-text periodicals, including more than 4,600 peer-reviewed journals. In addition to full text, this database offers indexing and abstracts for more than 9,500 journals and nearly 10,000 publications including monographs, reports, conference proceedings, etc. This scholarly collection offers unmatched full text coverage of information in many areas of academic study including: animal science, anthropology, area studies, astronomy, biology, chemistry, civil engineering, electrical engineering, ethnic & multicultural studies, food science & technology, general science, geography, geology, law, materials science, mathematics, mechanical engineering, music, pharmaceutical sciences, physics, psychology, religion & theology, veterinary science, women's studies, zoology, and many other fields. Academic Search Complete offers critical information from many sources unique to this massive collection. The database features PDF content going back as far as 1887, with the majority of full text titles in native (searchable) PDF format. Searchable cited references are provided for 1,000 journals.
Full-text coverage of 400+ US and international newspapers including the Pittsburgh Post-Gazette and Philadelphia Inquirer, plus select television and radio news coverage.
Journal articles are very specific.
Use more than one article database.